http://www.orbitcast.com/archives/report-sirius-leads-xm-in-holiday-season-recommendations.html

Report: Sirius Leads XM in Holiday Season Recommendations

XM vs SIRIUSIn a recent survey by The Channel Checkers, Sirius was recommended by retailers by 60% while XM was favored by 30% of retailers. 10% said that either/or were fine or equal (leaving 20% who said... nothing? yeah..wait, what?).

It's quickly noted in the article that the survey includes Radio Shack which has a tight relationship with Sirius. Interestingly enough, 10% of retailers at Radio Shack actually recommended XM - this may be due to the fact that reportedly some Radio Shack retailers offer XM as well.

Of the reasons why Sirius was recommended more than XM was NFL, NASCAR and Howard Stern. For XM's recommendations it was more music selection and... French channels.

The article also reports that while last year there was a significant lean towards Sirius, this year the respondents reported much closer to 50/50 - in terms of new subscriber activations. Curious.

So while it's being recommended more by retailers, new sub activations remain in parity? Odd. That said, The Channel Checkers is predicting that Sirius should outpace XM in terms of new subscriber additions in Q4 of this year.

[The Channel Checkers]

Expect big sales of Sirius this XMAS. I think the holiday will be the last time XM will lead in subscriptions.

Expect big sales of Sirius this XMAS. I think the holiday will be the last time XM will lead in subscriptions.


I sure hope so, however Sirius has a long way to go before the jump xM in # of subs, a long, long way.

http://www.orbitcast.com/archives/report-sirius-leads-xm-in-holiday-season-recommendations.html

Report: Sirius Leads XM in Holiday Season Recommendations

XM vs SIRIUSIn a recent survey by The Channel Checkers, Sirius was recommended by retailers by 60% while XM was favored by 30% of retailers. 10% said that either/or were fine or equal (leaving 20% who said... nothing? yeah..wait, what?).

It's quickly noted in the article that the survey includes Radio Shack which has a tight relationship with Sirius. Interestingly enough, 10% of retailers at Radio Shack actually recommended XM - this may be due to the fact that reportedly some Radio Shack retailers offer XM as well.

Of the reasons why Sirius was recommended more than XM was NFL, NASCAR and Howard Stern. For XM's recommendations it was more music selection and... French channels.

The article also reports that while last year there was a significant lean towards Sirius, this year the respondents reported much closer to 50/50 - in terms of new subscriber activations. Curious.

So while it's being recommended more by retailers, new sub activations remain in parity? Odd. That said, The Channel Checkers is predicting that Sirius should outpace XM in terms of new subscriber additions in Q4 of this year.

[The Channel Checkers]

While my car was in the shop I had a loaner car with XM in it and I thought it sucked. Sirius will dominate completely in 6 mos with NASCAR. If they had baseball it would be complete.

they both sucked as per news lines.

Analyst: XM Outperforming Sirius In Retail Sales

Posted on Nov 29th, 2006 with stocks: SIRI, XMSR

Eric Savitz (Barron's) submits: Another note today on the satellite radio stocks, this time from Chad Bartley of Pacific Crest Securities. Bartley wrote today that he surveyed about 20 Best Buy and Circuit City stores during the post-Thanksgiving shopping period and found mixed results. He said shelf space has improved from before the holiday period, with spot shortages of some products such as the Sirius (SIRI) Stilleto and XM products (XMSR). He also said that “shopper demand appeared to be flat to down compared with last year.”

Bartley said his checks were “a modest positive for XM,” asserting that the company’s retail share is stable and “may be increasing slightly,” due to strong demand for its portable devices, including the Pioneer Inno andSamsung Nexus, and attractive pricing. He added that “the sentiment of salespeople seemed to be incrementally more positive for XM than during previous checks this year.”

Bartley says his checks of retail stores and online retailers increase his concern that fourth quarter expectations for Sirius are “too high.” Sirius has guided to 1.18 million net subscriber addition in the quarter, versus 1.14 million a year ago; his own estimate is for 1.06 million.

In today’s trading, XM fell 16 cents to $14.28; Sirius gained 5 cents to $4.17.