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Does Sirius know what channels are listened to? - Click HERE to go to the original thread with graphics


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Does Sirius know what channels are listened to? - Click HERE to go to the original thread with graphics
skozeny
I have heard Howard imply he knows how many listeners are listening to each of the satellite channels. Is this possible? If so, what is the technology for monitoring the number of listeners on each of the Sirius channels. The satellite is a one way feed, so it would seem impossible to know how many people are listening at any given time.
twonabomber
Quote: Originally posted by skozeny
The satellite is a one way feed, so it would seem impossible to know how many people are listening at any given time.


exactly.
AcidicGum
but if you remember when you signed up you had to enter your sirius ID number so this implies that they could know what your listening too, because how else would they be able to activate your reciever?
Cap420
I doubt they have an exact number of people that are listening to a certain channel, but they probably have estimates.
LennysEleven
They use # of phone calls to judge Rileys show(and others on Sirius) so I dont think they have idea based on signals.

-Nick
boombox
The only way they can do this today is when you connect to the internet with an S50 to download the lastest firmware updates, but they're not using this feature today to measure listenership. They're planning on doing this with the ZING-based radio coming out later this year. These receivers are WiFi/Bluetooth enabled which allows 2-way communication. They plan to use this feature to measure listenership, to help with programming and advertising, and to allow you to purchase songs and CDs with a "BUY" button on the radio.
Tigerr
It's probably something along the lines of TV. It's only a one-way broadcast, yet they are able to gather ratings information. If they can say that x number of people watched a certain show, I'm sure they can see that x number of people tune into stern. I doubt they have the ability to target single users, but general information is definately possible.
skozeny
THANK YOU EVERYONE!!

The Artie Roast was Legendary
twonabomber
Quote: Originally posted by AcidicGum
but if you remember when you signed up you had to enter your sirius ID number so this implies that they could know what your listening too, because how else would they be able to activate your reciever?


if our radios could beam info back to Sirius they would be called transceivers...
STLSteve
Quote: Originally posted by Tigerr
It's probably something along the lines of TV. It's only a one-way broadcast, yet they are able to gather ratings information. If they can say that x number of people watched a certain show, I'm sure they can see that x number of people tune into stern. I doubt they have the ability to target single users, but general information is definately possible.


They do television ratings by surveying people or by using a special box that connects to your TV. If you don't have a box and you haven't filled out a survey, they have no way to tell what you're watching.

Now TiVo is another issue....
flowerfeeder
I'd bet that outside of Howard's channels, channels like First Wave and Hair Nation are the most listened to.

I don't buy the top 5 song list Howard reads every week. I refuse to believe that people who like shitty pop overplayed songs like that (songs that you could hear anywhere for free) are paying for Sirius. People who pay for Sirius are looking to get away from terrestrial radio shit music.
chronicaaro
Quote: Originally posted by flowerfeeder

I don't buy the top 5 song list Howard reads every week. I refuse to believe that people who like shitty pop overplayed songs like that (songs that you could hear anywhere for free) are paying for Sirius. People who pay for Sirius are looking to get away from terrestrial radio shit music.


Why do you assume that the top 5 songs are the songs played on Sirius?
chronicaaro
I don't know if I believe that Sirius isn't able to measure ratings for all the channels. It seems retarded to not build the ability to monitor ratings into the system. Maybe they just don't want to let everyone know they are able for one reason or another. Phone calls aren't an accurate method of measuring ratings in comparison to a system that tells which channels every single listener listens to, how long they listen to each channel, when people are listening, and what channels aren't being listened to. It's the ultimate quality control.
p8ntslinger
Quote: Originally posted by LennysEleven
They use # of phone calls to judge Rileys show(and others on Sirius) so I dont think they have idea based on signals.

-Nick


Exactly

If they have to use received phone calls to judge listenership then I don't think they know who's listening to what. Also I think Howard would really want to know how many listeners he has. I am sure he would like to say hey yesterday we had 84 % of all subscribers listening to the show.
STLSteve
Quote: Originally posted by chronicaaro
I don't know if I believe that Sirius isn't able to measure ratings for all the channels. It seems retarded to not build the ability to monitor ratings into the system. Maybe they just don't want to let everyone know they are able for one reason or another. Phone calls aren't an accurate method of measuring ratings in comparison to a system that tells which channels every single listener listens to, how long they listen to each channel, when people are listening, and what channels aren't being listened to. It's the ultimate quality control.


I agree phone calls are not an accurate way to tell who's listening. But there is no signal back up to the mothership that tells them what you are listening to.

Things like "which channels every single listener listens to, how long they listen to each channel, when people are listening, and what channels aren't being listened to" are even more important to Old Fashioned radio. They determine this data through surveys.

I don't know if Sirius is implementing surveys, but your Sirius unit is definitely not sending a signal back to outer space. The technology for that just doesn't exist... yet.
AcidicGum
Quote: Originally posted by flowerfeeder
I'd bet that outside of Howard's channels, channels like First Wave and Hair Nation are the most listened to.

I don't buy the top 5 song list Howard reads every week. I refuse to believe that people who like shitty pop overplayed songs like that (songs that you could hear anywhere for free) are paying for Sirius. People who pay for Sirius are looking to get away from terrestrial radio shit music.



He probably reads the list from terrestrial stations and how do you know the demographics of sirius?? Just because you or I may not like pop or hip-hop doesn't mean other sirius listeners don't....I imagine a lot of people joined sirius because of Eminem....The fact of the matter is, Hip-Hop is extremely popular right now It probably won't be forever but you shouldn't be so surprised that it's in the top 5.....Pop is pop on sirius or terrestrial
NIKEPATCH
Quote: Originally posted by STLSteve
I agree phone calls are not an accurate way to tell who's listening. But there is no signal back up to the mothership that tells them what you are listening to.

Things like "which channels every single listener listens to, how long they listen to each channel, when people are listening, and what channels aren't being listened to" are even more important to Old Fashioned radio. They determine this data through surveys.

I don't know if Sirius is implementing surveys, but your Sirius unit is definitely not sending a signal back to outer space. The technology for that just doesn't exist... yet.


I would think that that technology does exist. It doesn't seem that far fetched. I could be comletely wrong (and I probably am), but what about when you change the channel (from 100 or 101 or vice versa, cause those are the only channels I listen to), does the sirius radio need to send any info to the satellites to tell them to send the other channels feed? Or, do all the channels get streamed from the satellites, and we just tell our radio which one to pick?
boombox
Quote: Originally posted by NIKEPATCH
I would think that that technology does exist. It doesn't seem that far fetched. I could be comletely wrong (and I probably am), but what about when you change the channel (from 100 or 101 or vice versa, cause those are the only channels I listen to), does the sirius radio need to send any info to the satellites to tell them to send the other channels feed? Or, do all the channels get streamed from the satellites, and we just tell our radio which one to pick?


All the channels are streamed simultaneously to your radio. There is no 2-way communication. There is no way for them to know what you're listening to, impossible right now, until they have a 2-way WiFi radio.
NIKEPATCH
Quote: Originally posted by boombox
All the channels are streamed simultaneously to your radio. There is no 2-way communication. There is no way for them to know what you're listening to, impossible right now, until they have a 2-way WiFi radio.


cool, but 2 way "communication" doesn't seem like it could impossible from the radios. wonder why they didn't include it in the radios. You'd think they'd have included it to see who is listening to what on Sirius (assuming it's possible, and to me, it sure seems possible. thanks for the reply!
twonabomber
Quote: Originally posted by NIKEPATCH
cool, but 2 way "communication" doesn't seem like it could impossible from the radios.


sure it does. at least with the present technology.

look at the size of a DirecTV dish, it doesn't transmit either.
old117
probably just a sampling of nuber of phone calls. i would like to know the top five shows on sirius
Creasy79
Quote: Originally posted by STLSteve
I agree phone calls are not an accurate way to tell who's listening. But there is no signal back up to the mothership that tells them what you are listening to.

Things like "which channels every single listener listens to, how long they listen to each channel, when people are listening, and what channels aren't being listened to" are even more important to Old Fashioned radio. They determine this data through surveys.

I don't know if Sirius is implementing surveys, but your Sirius unit is definitely not sending a signal back to outer space. The technology for that just doesn't exist... yet.


Riley martin says it does exist `

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