| DSB |
Courtesy of :www.digitalmusicnews.com
Dashboard Wars: Sirius Inks Toyota
Date: dec, 2004 (120804)
Sirius continues to rally car manufacturers, recently inking a major dashboard deal with Toyota. The new arrangement will see both factory- and dealer-installed packages on new Toyota, Lexus, and Scion vehicles. The model list is long, including Camry, Solara, Land Cruiser, Lexus LS 430, Lexus ES 330, Lexus LX 470, Scion xA, Scion xB and Scion tC. The factory-installed MSRP for the Sirius-compliant devices is $299, with no mention of an introductory subscription offer.
Landing Toyota is a major coup for Sirius, with the Japanese carmaker one of the largest on the planet. Toyota originally signed a limited arrangement with XM in July of 2003, involving the Camry Solara coupe and Scion models. But Sirius has made major strides since last year, gaining massive momentum with Howard Stern and Mel Karmazin. Other Sirius automotive partners include Audi, BMW, Chrysler, Dodge, Ford, Infiniti, Jeep, Lincoln-Mercury, Mazda, Mercedes-Benz, MINI, Nissan, Porsche and Volkswagen. The Toyota partnership goes into effect February 2005.
Sirius
Toyota |
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| Tom from T.O. |
| Excellent fucking move. Toyota and probably Honda will for sure displace at least one of the Big Three in North American auto sales and this trend is irreversible, at least in the foreseeable future. It is funny how just by signing Howard the company seems completely invigorated. What magic does that man weave? |
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| innersanctum |
Quote: Originally posted by Tom from T.O.
Excellent fucking move. Toyota and probably Honda will for sure displace at least one of the Big Three in North American auto sales and this trend is irreversible, at least in the foreseeable future. It is funny how just by signing Howard the company seems completely invigorated. What magic does that man weave? |
So let me get this straight, because Howard Stern signed with Sirius, Sirius signed an agreement with Toyota, Toyota is going to become one of the best selling cars in the US?
Uh, ok... |
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| Tom from T.O. |
Quote: Originally posted by innersanctum
So let me get this straight, because Howard Stern signed with Sirius, Sirius signed an agreement with Toyota, Toyota is going to become one of the best selling cars in the US?
Uh, ok... |
Uh, no. Toyota recently displaced one of the big three in Canada, then I think they fell back to 4th place. Honda recently displaced one the of the big three in the US recently, I think, that won't last for now. It has zero to do with Howard, obviously you don't follow business news. The Japanese business model is slowly eliminating US cars from the world and the reason is the Japanese look for long term business planning (5 year plans), quality and market share. The US model is quarterly profits, as in 3 fucking months, not how good are our cars duing this time, why did we lose market share during this quarter, but how much profit did we make during these three months and whose head rolls if its down? It is an inevitable trend, I would love to buy a US car but it is already known here you can't trust the dealers and yet the Toyota dealers have integirty and they are not Japanese owners, the dealerships are Canadian owned. The US business model for the auto industry is so fucked and the industry so filled with inertia, they cannot change. It is game over and whomever realizes that can get in while it is still on the ground floor for Japanese market share, i.e. they will sell more and more cars over the next 20 years and gain more market share in the US. Thankfully not all US business follows this model. |
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